Perplexity.ai: The Answer Engine That Simplifies Online Searching

December 2, 2023

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Jan Vasil

Searching the web for answers can sometimes feel like finding a needle in a haystack. And lately, it is actually a real issue. With new AI tools popping up daily it is really difficult to get the proper answer to your questions.

I discovered Perplexity.ai just recently when I was searching for a solution to a specific SEO-related question. I asked ChatGPT, Google, and Perplexity for an answer.

The one generated with ChatGPT was kind of made up and contained wrong information. Google’s answer directed me toward Google Guidelines and did not answer my question. The one from Perplexity was the one that got my attention.

It was the only correct one! And it explained the solution in a super easy way.

Since then I have used this tool daily and I am very satisfied with the results.

But how does it work? What features does it have? And what’s the difference between ChatGPT and Perplexity.ai?

Understanding Perplexity.ai’s Magic

Perplexity.ai is a user-friendly answer engine that’s revolutionizing how we find information online.

You can ask it any question in simple, everyday language and get back answers that are clear and to the point.

It’s perfect for when you need to find something fast and don’t want to wade through search results pages.

Tailored Just for You

One of Perplexity.ai’s coolest features is how it learns about you over time.

The more you interact with it, the more it understands your interests and preferences, making each search more personalized.

This means you spend less time clarifying what you mean and more time getting the exact answers you need.

For All Your Curious Needs

Whether you’re a student researching for a project, a professional needing quick industry insights, or just someone with a curious mind, Perplexity.ai has your back.

It keeps track of your conversation, so following up with more questions feels smooth and natural.

Quick Search & Focus Features

Need a quick answer?

The Quick Search feature is your go-to. For more in-depth queries, the Focus feature lets you dive deeper into specific topics.

In Focus you can choose the source for the answers.

Focus feature in Perplexity.ai

This level of control means you’re always just a few clicks away from the knowledge you seek.

I really like the speed of Perplexity and the way it gives you the answer. It’s more concise and contains only the answers to your questions.

Introducing CoPilot: Your Research Partner

Perplexity.ai’s CoPilot feature is like having a personal research assistant.

It guides you through complex searches, offering suggestions and helping refine queries to get you the best results.

Think of it as having an extra pair of hands to help with your research, making the whole process more efficient and less overwhelming.

Accessible Everywhere You Are

The best part about Perplexity.ai?

You can access it both through its web platform and a dedicated application.

Whether you’re working on a desktop at the office or using your smartphone on the go, Perplexity.ai is always ready to assist you.

This flexibility means that no matter where you are or what device you’re using, you have a powerful research tool right at your fingertips.

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ChatGPT vs Perplexity.ai

ChatGPT and Perplexity.ai are both AI tools, but they do different things.

ChatGPT: Made by OpenAI, ChatGPT is part of the GPT family, designed to chat and write text that sounds like a human. You ask it something, and it comes back with a reply, just like talking to someone. It’s really good at making sense and fitting into the conversation.

Perplexity.ai: Perplexity is like your personal online detective. Instead of making up replies, it searches the internet to answer your questions. It’s handy for research, pulling up specific info you’re after.

So, ChatGPT is your chat and writing pal, while Perplexity is all about searching and digging up facts.

Final Thoughts

In a world where we’re constantly bombarded with information, Perplexity.ai stands out as a beacon of clarity and precision.

Its user-friendly interface, combined with powerful AI capabilities, makes it an invaluable tool for anyone looking to streamline their online research.

Whether you’re exploring a new topic, seeking specific data, or just satisfying your curiosity, Perplexity.ai is designed to enhance your search experience and empower your quest for knowledge.

Give it a try.

Written by Jan Vasil

As a CMO at a digital agency The Digital Pug, I'm passionate about SEO and blogging, and I'm always striving to stay ahead of the latest trends in digital marketing. In my spare time, I like to play golf, listen to music, and hang out with my black pug. I take great pride in providing my clients with top-notch marketing strategies to help them achieve their goals.

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